xAlt Design. Content Design for Lifestyle Brands. 




Our experience in wholesale, retail and merchandising means we understand what drives e-commerce and conversations for fashion product.


Our understanding of the designer's process makes us the perfect content partner for architects and interior designers. 



Our entertainment industry experience translates to the hospitality and restaurant industries. We understand that mobile and responsiveness key to your business.

Analysis, Strategy and Structure


We Hear You. All great design begins with listening and gathering information. We begin with analysis, strategy and structure assessment that aims to streamline the content production process and maximize return on your investment. 



Our Content Analysis Products

User Analysis
Content Inventory / Audit
Content Gap Analysis
Competitor Analysis
Search Engine Optimization Research

Editorial Strategy and Content Plan

Brand Guidelines: Style Guide
Idea / Concept Development
Content Plan

Information Architecture and Structure

Content Management Tools and Practices
Content Versioning and Archival Practices

Create, Optimize and Deliver.


We Understand. Once we have your organization's research and strategy, xAlt will create, optimize, deliver relevant, engaging and responsive content that nurtures your client personas and leverages conversions.



Weddingchannel.com (now theknot.com)

  • Tool design 
  • Merchandising 
  • Editorial Design 
  • Content Management System
  • Product and editorial copy

Sessions Payroll Management

  • UX design (Javascript timeline, forms)
  • UI design 
  • Content design 
  • Social Media integration 
  • Responsive site design