xAlt Design is the culmination of many collaborations, partnerships and product launches facilitated by Creative Director, Lisa Knight. With particular emphasis on lifestyle and leisure brands, xAlt has the full-cycle product development and content knowledge to bring your marketing propositions and campaigns to exalted status with your clients and end-users.


Weddingchannel

  • Content Design
  • Catalog Merchandising
  • Tool Development
  • Content Workflow
  • Training
 

xAlt was hired as fashion section content developer for the Weddingchannel.com and created and implemented projects such as the Couture Section, Hot Color editorial, gown search tool and content management protocols. In the quarter following the redesign of the fashion section, the Weddingchannel experienced a 19% landing page view increase. Purchased by theknot.com in 2006, the Weddingchannel.com was the market leader for online wedding registry and wedding content.


Jane Booke 

  • Product Development
  • Line Sheets
  • Line Management
  • Illustration 
 

Jane Booke Design Studio creates luxury, ethereal special occasion and loungewear for women. As a product development and marketing consultant, Lisa Knight facilitated the angel investment of John Paul DeJoria, CEO of Paul Mitchell Systems for Jane's business expansion and marketing initiatives. Jane is well-known for styling celebrities for red-carpet and broadcast appearances. Flipbook courtesy of Jane Booke.


Sessions 

  • UI/UX Design
  • Content Design
  • Marketing and Product Copy
  • Javascript Timeline
  • SEO and Analytics

 

Sessions Payroll Management is a business services company catering to television, film and streaming entertainment clients such as HBO, Paramount, Warner Bros., Netflix and CBS. Sessions required a complete redesign of their website to represent their unique product offering of extras payroll specialization.  In the quarter following the website launch, Sessions met their goal of acquiring conversions of unique visitors through the quote page. xAlt worked closely with website developer Framework Solutions Inc., on SEO, social media integration and CMS on their Shopodex.com platform.